Categoría: Press Release

The Newest Devices Meet the Smartest Wireless Plans at MobileX 

MobileX Now Offers iPhone 16 and Samsung S25 – Plus New Data-Only Plans for iPads and Android Tablets

IRVINE, Calif. – April 28, 2025 – MobileX, the most customizable wireless service designed to save consumers money, today announced a major leap forward in its offerings – delivering more choice, smarter tools and greater value than ever before. Key updates include expanded device availability, new support for data-only plans for tablets, significant upgrades to its AI-powered plan prediction technology and global calling to over 100 countries for just $2 per month.¹ 

Unlike traditional carriers that lock users into rigid plans, MobileX is the only wireless provider that uses AI to analyze a customer’s actual behavior, forecast their usage and recommend the most efficient plan based on their needs. MobileX’s enhanced AI model now predicts data usage twice as fast and with 50% greater accuracy on average, providing personalized plan recommendations in as little as two to ten days for new customers.²

“MobileX puts the power of choice, flexibility, and savings directly in the hands of consumers,” said Peter Adderton, founder and CEO of MobileX. “We’re making it easier than ever for customers to find the right device, get the right plan, and never pay for more than they need. And for tablet users, using MobileX is a no-brainer: simply activate a data-only plan, use Wi-Fi at home and tap into your data when you’re on the go. If you don’t use the data, we’ll credit it back to you. These updates are all about delivering a smarter, more affordable wireless experience for everyone.”

Customers can now purchase the latest Apple and Android devices through MobileX’s website. With a broader selection of unlocked devices, including the iPhone 16 and Samsung S25, every phone is backed with a 60-day warranty for added peace of mind and ships with a MobileX SIM Kit to ensure effortless activation. Eligible customers can also take advantage of 0% financing through Affirm, making it easier than ever to access the latest technology without breaking the budget. 

Getting Started:

With a range of flexible options, MobileX offers something for every type of user. Customers can bring their own unlocked devices or purchase new and certified like-new unlocked phones from MobileX to enjoy its fully customized or unlimited plans on one of the fastest 5G networks in America. MobileX also now supports data-only plans for cellular-capable iPads and Android tablets. Users can activate through the app and build a custom data plan.

MobileX gives customers even more ways to personalize their service with XtraOptions – affordable extras designed to add value. For just $2 per month (reduced from $9.95/month), customers can enjoy international calling to over 100 countries, including Mexico and Canada.¹ Premium Caller ID and Advanced Spam Filtering are also available for only $2.10 per month, or $0.50 for just the Spam service, ensuring a smarter and more secure communication experience.

Customers Can Get Connected in Three Ways:

1 – Need a Hand 

• For just $4.88, customers can start with the AI Forecaster Learning Period to find the best-fit plan in ten days or less³
• After the Learning Period, they’ll move to the suggested plan – personalized access or one of the Unlimited options
• A one-time credit of up to $4.88 will be applied to the cost of the plan selected after the learning period ends

2 – Unlimited Plans 

• Unlimited 10
  • 10GB of high-speed data for $14.88/month³
  • Unlimited nationwide talk and text
  • Additional high-speed data can be added for $2.10 per GB
  • Unlimited international talk to 100+ countries can be added for $2/month
• Unlimited
  • Truly unlimited data for $24.88/month³
  • Unlimited nationwide talk and text 
  • Unlimited international talk to 100+ countries is included

3 – Build Your Own Plan

• Customize service with the right amount of talk, text and data 

• Talk/text plans start from $3.48/month and data plans start from $4.08/month³
• Data-only plans for tablets start from $4.08/month³
• Surplus data rolls over to the next month
• Unlimited international talk to 100+ countries can be added for $2/month

The MobileX app is available for download in the Apple and Google Play app stores and can be activated with a physical SIM card or eSIM. It also can be found in approximately 3,700 Walmart stores nationwide and on Walmart.com. 

For more information on MobileX and Terms and Conditions of Service, including its fair use policy, visit mymobilex.com.

¹ Services provided by Elite Telecom.

² Performance improvements were measured using Mean Actual Error to compare the latest AI model against the previous version. Full learning period can take up to ten days in some cases.

³ Prices do not include applicable taxes and government surcharges.

About MobileX

Headquartered in Orange County, California, MobileX is the world’s most customizable mobile carrier delivering the ultimate in choice and cost control. MobileX is a unique service that uses artificial intelligence to predict how much data customers need, delivering a dramatic reduction in cost while ensuring reliable speed and service. MobileX was founded by Peter Adderton, who also founded both Boost Mobile and Digital Turbine. For more information, please visit mymobilex.com.

MobileX Unveils New Brand Campaign: Mobile. Done Different.

IRVINE, Calif. – April 21, 2025 – MobileX, the most customizable wireless service designed to save consumers money, today launched a new marketing campaign that flips the script on mobile service with a simple promise: stop guessing, stop overpaying and start getting what’s actually needed. The campaign, “Mobile. Done Different.” cuts through industry hype and puts transparency and control back in the hands of customers. 

Rolling out today, the campaign speaks directly to value-driven consumers and frustrated switchers. Running across CTV, digital video and paid social, it taps into a familiar pain point: overpaying for data that doesn’t get used and falling for the fine print baked into big carrier deals. Because let’s face it, most people have no idea how much data they actually need. With MobileX, they don’t have to. Thanks to proprietary AI-powered plans, users only pay for what they use, and never more than $24.88/month.*

At the heart of the campaign is Our Xpert, and Frank Lee Overitt – a jaded, no-BS everyman who’s had enough of bloated plans, surprise charges and the empty promises of “unlimited” everything. From questioning why he’s paying for data he doesn’t use to calling out the absurdity of carrier upsells, Frank cuts through the noise with dry wit and common-sense skepticism, ultimately finding a wireless service that just makes sense.

“Frank’s not outraged, he’s just over it. And so are millions of wireless customers,” said Peter Adderton, founder and CEO of MobileX. “They’ve been stuck with oversized plans, rising prices and perks no one really uses. This campaign is about showing people they don’t have to settle. There’s a smarter way forward, and it starts with putting control back where it belongs.”

The campaign was developed in partnership with BRNDMKRS and Vuja Dé Digital. 

MobileX is the only AI-powered, low-price, app-based premium phone service on one of America’s fastest 5G networks. The MobileX app is available for download in the Apple and Google Play app stores, and service can be activated through the app with a physical SIM card or eSIM. SIM Card Starter Packs can be found in approximately 3,700 Walmart stores nationwide, on Walmart.com and on mymobilex.com. 

For more information on MobileX and Terms and Conditions of Service, including its fair use policy, visit mymobilex.com.

*Prices do not include applicable taxes and government surcharges.

About MobileX

Headquartered in Orange County, California, MobileX is the world’s most customizable mobile carrier delivering the ultimate in choice and cost control. MobileX is a unique service that uses artificial intelligence to predict how much data customers need, delivering a dramatic reduction in cost while ensuring reliable speed and service. MobileX was founded by Peter Adderton, who also founded both Boost Mobile and Digital Turbine. For more information, please visit mymobilex.com.

MobileX Appoints Jason Biado as SVP of Distribution to Expand and Strengthen Independent Dealer Network

IRVINE, Calif. – March 25, 2025 – MobileX, the most customizable wireless service designed to save consumers money, today announced the appointment of Jason Biado as Senior Vice President of Distribution. In this role, Biado will lead the strategic direction and operations for MobileX’s wholesale, master agent and dealer channels, further accelerating the company’s growth in the independent wireless dealer space. 

Biado brings nearly 30 years of experience in the telecommunications industry, having held leadership positions at major domestic and international carriers. He has played a key role in building and scaling some of the country’s largest and most successful prepaid dealer networks, fostering strong relationships across the independent wireless channel. Recently, Biado led Channel Expansion and Sales Development at Dish Wireless and Boost Mobile, where he played a pivotal role in scaling retail distribution from a single big-box partner to over 40,000 locations nationwide, including Walmart, Best Buy, Target and Kroger.

“Jason’s expertise in building and scaling dealer networks makes him the ideal leader to drive our distribution strategy forward,” said Peter Adderton, CEO of MobileX. “We’ve built a strong foundation for the independent dealer business, signing thousands of dealer locations, partnering with top technology service providers, and working with the best master agents and distributors in the industry. Now it’s time to accelerate our growth with leadership that understands the business, puts dealers first, and aligns with the MobileX culture. Jason is the perfect fit to lead this next phase, driving our commitment to doing mobile differently.”

Prior to Dish Wireless, Biado founded and led Summit Mobile, LLC, a wireless startup, and spent over 13 years at Cricket Wireless as a Vice President, General Manager, and special advisor to the CEO. He also spearheaded the development of Dish Wireless’ and Boost Mobile’s participation in the Emergency Broadband Benefit Program, which provided digital connectivity to hundreds of thousands of customers impacted by the COVID-19 pandemic.

“I’m excited to join MobileX at such a pivotal time for the wireless industry,” said Biado. “The company’s commitment to independent dealers, combined with its innovative, customer-first approach to wireless service presents a huge opportunity for expansion. I look forward to working with our partners to strengthen the dealer program and drive MobileX’s growth in this space.”

Dealers in the MobileX network offer customers exclusive, unlimited plans as well as assist them with service onboarding, maintenance, troubleshooting, payments and more. All dealer plans include best-in-class hotspot and are inclusive of all taxes and government surcharges. Prospective wireless dealers interested in joining MobileX’s network can visit dealer.mymobilex.com for more information.

For more information on MobileX, visit mymobilex.com.

About MobileX 

Headquartered in Orange County, California, MobileX is the world’s most customizable mobile carrier delivering the ultimate in choice and cost control. MobileX is a unique service that uses artificial intelligence to predict how much data customers need, dramatically reducing costs while ensuring reliable speed and service. MobileX was founded by Peter Adderton, who also founded both Boost Mobile and Digital Turbine. For more information, please visit mymobilex.com.

MobileX Partners with Ethika to Launch ‘ethikaX,’ Merging Style with Mobile Connectivity 

LAS VEGAS – January 9, 2025 – Today at CES, MobileX, the most customizable wireless service designed to save consumers money, and Ethika, a leading lifestyle brand driven by personal identity, announced an exciting new collaboration. Together, the two companies will be launching “ethikaX” – a collection that seamlessly merges mobile-friendly design with bold self-expression and dynamic style. This partnership represents a groundbreaking moment where mobile meets fashion, blending cutting-edge technology with style and originality.

The ethikaX line will debut in Q1 2025, featuring a range of apparel and accessories tailored for the modern, mobile lifestyle. The initial collection will include hoodies and t-shirts with phone-friendly pockets, phone cases, and even a limited-edition set of ethikaX-branded headphones. 

“At MobileX, we’re passionate about empowering our customers to live untethered, connected lives,” said Peter Adderton, CEO of MobileX. “By partnering with Ethika, we’re able to bring that vision to life through thoughtfully designed apparel that embraces uniqueness and creativity while seamlessly integrating with our mobile services.”

Ethika’s commitment to celebrating individuality and self-expression across diverse cultures including motorsports, BMX, music, art and fashion aligns perfectly with MobileX’s mission to empower consumers through customizable, user-focused mobile service that ensures they only pay for what they use. The ethikaX collection will be available for purchase through the MobileX app and website, as well as select Ethika retail partners. Customers can also sign up for MobileX at these retail locations by purchasing a SIM Kit or scanning a QR code and activating with eSIM.

“We’re thrilled to be working with the innovative team at MobileX to redefine the intersection of mobile and fashion,” said Matt Cook, CEO of Ethika. “This collaboration allows us to extend the Ethika brand into new territories while continuing to celebrate those who stand out from the crowd and share our core values of quality, style and originality.”

Stay tuned for updates on ethikaX’s launch in Q1 2025 here. 

About MobileX 

Headquartered in Orange County, California, MobileX is the world’s most customizable mobile carrier delivering the ultimate in choice and cost control. MobileX is a unique service that uses artificial intelligence to predict how much data customers need, dramatically reducing costs while ensuring reliable speed and service. MobileX was founded by Peter Adderton, who also founded both Boost Mobile and Digital Turbine. For more information, please visit mymobilex.com. 

About Ethika 

Ethika is a leading lifestyle brand which started in San Clemente, CA and is now based in Lake Forest. Since the inception of the brand, Ethika and its team have been determined to live life, innovate, and deliver quality products, while staying true to the brand’s biggest asset – the FAMILIE. Ethika employees, friends, athletes, artists and customers are the core of the brand and the reason Ethika exists. More Ethika news, photos, and videos can be found on X (@ethika), Instagram (@ethika), and online at www.ethika.com.