Category: Press Release

MobileX Founder and CEO Peter Adderton Named 2026 Orange County Business Journal Innovator of the Year

Honored for Building an AI-Powered Wireless Service That Gives Consumers More Choice, Control and Value

IRVINE, Calif. — October 8, 2026 — Peter Adderton, founder and CEO of wireless service MobileX, was named a winner of the Orange County Business Journal’s 2026 Innovator of the Year Awards. The award recognizes individuals and organizations demonstrating “brilliance and leadership in innovation,” and honors Adderton for his work disrupting the wireless industry through MobileX.

“Nobody should pay for wireless they don’t use. MobileX was built to fix that, using AI to give customers a plan that actually fits what they need,” said Adderton. “Orange County has been my home for 25 years, so this honor means a great deal. I’m proud of what our team has built and grateful to our retail and dealer partners, and especially our customers, who have embraced a different approach to wireless.”

Most U.S. carriers sell unlimited plans that cost the same whether a customer uses a lot of data or very little. MobileX does mobile differently by using AI to analyze each customer’s usage, forecast future needs, and recommend the right plan. Through the MobileX iOS/Android apps, customers can activate and manage their service, monitor usage, purchase additional data, and make changes at any time. Since its 2023 launch, MobileX has grown into a national brand. It now sells through Walmart, Best Buy, Amazon, and about 5,000 independent wireless dealers nationwide. 

MobileX builds on Adderton’s more than two decades of challenging the wireless industry. He founded Boost Mobile in Australia in 2000 and expanded it to the U.S. where it became one of the fastest-growing names in prepaid wireless. He later founded Mandalay Digital, now Digital Turbine (Nasdaq: APPS), and Amp’d Mobile, an early pioneer in mobile entertainment. With MobileX, Adderton is continuing that track record of building wireless businesses around greater choice, flexibility and value for customers.  

The Orange County Business Journal honored Adderton at its 12th annual Innovator of the Year Awards ceremony in Irvine earlier this week. A panel of judges selected him from more than 60 finalists across technology, healthcare, manufacturing, sustainability and the nonprofit sector. 

For more information about MobileX, visit mobilex.com.

About MobileX 

Headquartered in Orange County, California, MobileX is the world’s most customizable mobile carrier, delivering the ultimate in choice and cost control. MobileX is a unique service that uses artificial intelligence to predict how much data customers need, delivering a dramatic reduction in cost while ensuring reliable speed and service. MobileX was founded by Peter Adderton, who also founded both Boost Mobile and Digital Turbine. For more information, please visit mobilex.com.

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Press contacts:

Illume PR for MobileX

mobilex@illumepr.com

MobileX Names Raju Datla Chief Financial Officer

Strategic Finance and Technology Executive Joins MobileX to Support Next Phase of Growth

IRVINE, Calif. — October 2, 2026 — MobileX, the most customizable wireless service designed to save consumers money, today announced the appointment of Raju Datla as Chief Financial Officer. Datla joins MobileX as the company continues to scale its business, expand distribution, and invest in the technology platform that powers its vision for a more intelligent, flexible approach to connectivity.

Datla brings more than 25 years of experience at the intersection of technology, finance, and business strategy. Most recently, he served as CFO of RedCloud Holdings (NASDAQ: RCT), where he led finance, capital markets, and the financial execution of the company’s global expansion. His broader experience includes senior finance and strategy roles across telecom, digital infrastructure, and data centers, including serving as Chief Strategy Officer at Tillman Fiber and as CFO and co-founder of NxtGen Datacenter & Cloud Technologies. Earlier in his career, he worked in investment banking at Deutsche Bank, advising technology, media, and telecommunications companies on more than $12 billion in M&A, debt, and equity transactions.

At MobileX, Datla will work closely with Founder and CEO Peter Adderton and the leadership team to drive the company’s business plan, lead funding and strategic partnerships, and align financial strategy with the company’s long-term growth plans.

“MobileX is at a point where we’re not just scaling what we’ve built; we’re expanding what the platform can become,” said Adderton. “Raju understands both the technology and the financial strategy needed to support that ambition. His experience across telecom and infrastructure, combined with his builder’s mindset, makes him a strong addition to our leadership team as we execute on the opportunity ahead.”

“I’m excited to join MobileX as CFO at an important stage in the company’s growth,” said Datla. “MobileX has a differentiated platform and a clear vision for where connectivity is headed. I look forward to working with Peter and the team to help execute and scale that vision across financial strategy, business operations, and strategic partnerships as we build the next phase of MobileX.”

Throughout his career, Datla has worked with CEOs and boards on growth strategy, capital planning, and transformational transactions. He holds an MBA in Finance from Columbia Business School, a Master of Science in Computer Information Systems from St. Mary’s University, and a Bachelor of Science in Electrical Engineering from Bangalore University.

About MobileX 

Headquartered in Orange County, California, MobileX is the world’s most customizable mobile carrier, delivering the ultimate in choice and cost control. MobileX is a unique service that uses artificial intelligence to predict how much data customers need, delivering a dramatic reduction in cost while ensuring reliable speed and service. MobileX was founded by Peter Adderton, who also founded both Boost Mobile and Digital Turbine. For more information, please visit mobilex.com.

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Press contacts:

Illume PR for MobileX

mobilex@illumepr.com

MobileX Expands Digital Retail Presence with Best Buy and Amazon

Bringing More Choice and Flexibility to Wireless Shoppers Nationwide

IRVINE, Calif. — September 22, 2026 — MobileX, the most customizable wireless service designed to save consumers money, today announced the expansion of its digital retail presence through BestBuy.com and Amazon.com, along with an expanded lineup of plan options on Walmart.com. 

MobileX SIM Starter Kits are now available on BestBuy.com and Amazon.com, with options including Build Your Own Plan ($9.88), Need a Hand ($4.88), Unlimited 10 ($14.88), and Unlimited 30 ($24.88). Build Your Own lets customers create a personalized plan with service starting at $3.88 per month, while Need a Hand uses MobileX’s AI to determine a plan based on actual usage. The Unlimited 10 and Unlimited 30 Starter Kits include one month of service with 10GB or 30GB of high-speed data, respectively, plus unlimited talk and text. 

“Consumers increasingly expect to shop for and manage their wireless service on their terms,” said Peter Adderton, Founder and CEO of MobileX. “Expanding our digital retail presence with Best Buy and Amazon puts MobileX in front of more shoppers and gives us a bigger platform to show consumers there’s a different way to do mobile.” 

As an Amazon-exclusive offer, customers who purchase the Build Your Own Plan SIM Starter Kit can receive an activation rebate of up to $10 in month two, applied as a bill credit to their first MobileX service plan renewal. Eligible Amazon Prime members can receive delivery in as little as one day.

MobileX has also expanded its plan offerings on Walmart.com, adding the Need a Hand, Unlimited 10, and Unlimited 30 SIM Starter Kits to its existing Build Your Own Plan option.

MobileX does mobile differently by giving customers more choice and control over their wireless service. Through the MobileX iOS/Android apps, customers can activate and manage their service, monitor usage, purchase additional data, and make changes at any time.

For more information on MobileX and Terms and Conditions of Service, including its fair use policy, visit mobilex.com.

* Prices do not include applicable taxes and government surcharges.

About MobileX 

Headquartered in Orange County, California, MobileX is the world’s most customizable mobile carrier, delivering the ultimate in choice and cost control. MobileX is a unique service that uses artificial intelligence to predict how much data customers need, delivering a dramatic reduction in cost while ensuring reliable speed and service. MobileX was founded by Peter Adderton, who also founded both Boost Mobile and Digital Turbine. For more information, please visit mobilex.com.

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Press contact:

Illume PR for MobileX

mobilex@illumepr.com 

MobileX Powers CallSign Mobile, New Wireless Service Built to Support the Veteran Community

CallSign Mobile Launches as MobileX Introduces New Hybrid Retail Model for Brands Looking to Offer Wireless Services to Their Communities 

IRVINE, Calif. and BROOKLYN, N.Y. — September 14, 2026 — MobileX, the most customizable wireless service designed to save consumers money, today introduced a new hybrid retail model that extends its wireless technology to brands looking to bring their own mobile services to their communities. CallSign Mobile, a veteran-founded company built to serve and support the service-connected community, is the first brand to launch under this new model. 

With CallSign, MobileX powers the wireless experience, while CallSign leads the brand, customer experience, and relationship with the veteran community. MobileX is making the model available to brands across industries looking to bring wireless services directly to their own communities. 

The relationship with CallSign also extends beyond the technology, with MobileX Founder and CEO Peter Adderton serving as an advisor to the company.

“CallSign is exactly the kind of company we want to support as we expand what we’ve built at MobileX,” said Peter Adderton, Founder and CEO of MobileX. “We’re proud to partner with a company whose mission is to serve those who served. This is as noble as it gets. Giving organizations like CallSign the technology and wireless experience to turn that connection into something bigger is an exciting next step for us.”

CallSign was created on the idea that everyday economic activity, including something as routine as paying a mobile phone bill, can support the veteran community. From its first day of service, the company will direct $1 per line per month to the Signal Impact Fund, which supports organizations and initiatives focused on veterans, including those affected by traumatic brain injuries and post-traumatic stress. 

“CallSign was built on a simple idea: something millions of people already pay for every month can also become a way to give back,” said Adam Marr, Co-founder and CEO of CallSign Mobile. “We’re creating a wireless service that gives the veteran community a way to stay connected while giving back to those who need it most. MobileX is helping us turn that idea into a service we can bring to our community.”

About MobileX 

Headquartered in Orange County, California, MobileX is the world’s most customizable mobile carrier, delivering the ultimate in choice and cost control. MobileX is a unique service that uses artificial intelligence to predict how much data customers need, delivering a dramatic reduction in cost while ensuring reliable speed and service. MobileX was founded by Peter Adderton, who also founded both Boost Mobile and Digital Turbine. For more information, please visit mobilex.com.

About CallSign Mobile

CallSign Mobile is a veteran-founded membership network for the service-connected community, delivered through a wireless subscription. Founded by former U.S. Army aviators Adam Marr and Charlie Hill, CallSign operates as a direct-to-consumer wireless service on one of the three major U.S. networks with nationwide 5G. From the first day of service, the company sets aside $1 per line per month for the Signal Impact Fund.

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Press contacts:

Illume PR for MobileX

mobilex@illumepr.com

Brad Burge

Founder & CEO, Integration Communications

brad@integrationcommunications.com 

650-863-6887

MobileX Brings Award-Winning App to Dealers

New Master Agent Partnerships with CellPay, All Access Wireless and Axexo Expand MobileX’s National Dealer Network to More Than 5,000 Locations

Las Vegas — August 18, 2026 — MobileX, the most customizable wireless service designed to save consumers money, today announced at the All Wireless & Prepaid Expo it is bringing its award-winning MobileX app to the dealer channel, giving independent wireless dealers new tools to activate and support customers. The company also announced new master agent partnerships with CellPay, All Access Wireless and Axexo, expanding its national dealer network to more than 5,000 locations, along with new handset protection offerings. 

“Our dealers have always been central to MobileX’s growth, and this app puts one of our biggest competitive advantages directly in their hands,” said Michael Lanzon, Chief Marketing and Sales Officer at MobileX. “With the app, dealers can activate and support customers from anywhere, whether they’re in the store or on the go. That means faster activations, better service and stronger customer relationships long after the initial sale.”

New dealer program enhancements include:

• The MobileX App for Dealers — MobileX is bringing its award-winning app to the dealer channel. Whether in the store or on the go, dealers will be able to activate and support customers wherever business happens. The app also streamlines routine account management, helping dealers strengthen customer relationships beyond the initial sale. Customers can use the MobileX app to manage their accounts, monitor usage, make payments, purchase additional data, and add services such as device protection and spam blocking. The MobileX app will begin rolling out to dealers in October.

• New Master Agent Partnerships — MobileX is expanding its distribution network through new master agent partnerships with CellPay, All Access Wireless and Axexo (formerly Emida Technologies). The partnerships broaden MobileX’s national reach while giving more independent wireless dealers access to MobileX onboarding, account management and ongoing support.

• Handset Protection with AKKO — Through a partnership with AKKO, MobileX will offer handset protection for both new devices and bring-your-own-device customers, giving consumers added peace of mind while creating an ongoing revenue opportunity for dealers.

“Reaching more than 5,000 dealer locations reflects the strength of our dealer network, and we’re continuing to invest in the tools and support that help our partners deliver an even better customer experience,” said Jason Biado, Senior Vice President of Distribution, MobileX. “Whether it’s the MobileX app, expanded distribution through CellPay, All Access Wireless and Axexo, or handset protection, we’re giving our dealers practical solutions that help them grow.”

MobileX at the All Wireless & Prepaid Expo 

Members of the MobileX team will be available throughout the All Wireless & Prepaid Expo at the booths of the company’s master agent partners. Additionally, Michael Lanzon will participate in the panel discussion “The MVNO Meets the Market: 2026,” and Jason Biado will join the interactive session “The $100K Hotseat: Live Dealer Turnaround.”

Following the first day of the show, MobileX will host its Third Annual MobileX Mixer at Montecristo Cigar Bar at Caesars Palace from 5:30 to 7:30 p.m. Expo attendees can request an invitation here. The evening will also feature MobileX’s awards ceremony, recognizing the MVP master agents and dealers whose performance has helped drive MobileX’s continued success.

Wireless dealers interested in joining the growing MobileX dealer network can visit dealer.mymobilex.com for more information.

About MobileX 

Headquartered in Orange County, California, MobileX is the world’s most customizable mobile carrier, delivering the ultimate in choice and cost control. MobileX is a unique service that uses artificial intelligence to predict how much data customers need, delivering a dramatic reduction in cost while ensuring reliable speed and service. MobileX was founded by Peter Adderton, who also founded both Boost Mobile and Digital Turbine. For more information, please visit mymobilex.com.

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Press contact:

Illume PR for MobileX

mobilex@illumepr.com

MobileX Unwraps Holiday Savings: Lock In a Year of Wireless for Under $6 a Month

Up to 34% Off with Black Friday Deals and New Pay-in-Advance Options

IRVINE, Calif. – November 18, 2025 – MobileX, the most customizable wireless service designed to save consumers money, today unveiled its biggest holiday savings yet. The company is introducing limited-time Black Friday offers and new Pay-in-Advance options that make it easier than ever for customers to save while staying connected this season and beyond.

Starting today, new customers can save up to 34% on new wireless plans with MobileX’s Black Friday offers, with service starting at under $6 a month.* New customers can choose flexible data options from 1GB to unlimited, all powered by one of the fastest 5G networks in America. Black Friday Deals will run through the Holiday season and end December 31, 2025.

Black Friday Deals:

• $5.83/month* for 12 months: 1GB of high-speed data, unlimited talk and text, and spam filtering for a total of $69.96 (34% savings) 
• $10.88/month* for 3 months: Unlimited 10 plan with 10GB of high-speed data and unlimited talk and text for a total of $32.64 (27% savings)

With MobileX’s new Pay-in-Advance options, both new and existing customers can save up to 20% off when paying ahead. That means Unlimited service now starts at under $12 a month*, offering even more ways to save.

Pay-in-Advance Savings:

• 5% off when you pay for 3 months in advance
• 10% off when you pay for 6 months in advance
• 20% off when you pay for 12 months in advance

“This holiday season, we’re making it simple to lock in the savings all year long. Whether you’re paying ahead to stretch your budget or customizing a plan that fits your lifestyle, MobileX puts the power and savings back in your hands,” said Peter Adderton, Founder and CEO of MobileX. 

MobileX gives customers the freedom to create AI-powered plans tailored to their needs, with everyday options starting as low as $3.48 a month*. MobileX is available through the MobileX iOS/Android apps, mymobilex.com, Walmart.com and in approximately 3,700 Walmart stores. 

For more information on MobileX and Terms and Conditions of Service, including its fair use policy, visit mymobilex.com.

* Prices do not include applicable taxes and government surcharges.

About MobileX

Headquartered in Orange County, California, MobileX is the world’s most customizable mobile carrier, delivering the ultimate in choice and cost control. MobileX is a unique service that uses artificial intelligence to predict how much data customers need, delivering a dramatic reduction in cost while ensuring reliable speed and service. MobileX was founded by Peter Adderton, who also founded both Boost Mobile and Digital Turbine. For more information, please visit mymobilex.com.

IRVINE, Calif. – November 11, 2025 – MobileX, the most customizable wireless service designed to save consumers money, is thrilled to welcome BMX legend Ryan ‘R-Willy’ Williams as its inaugural Global Ambassador. Fresh off an impressive run on the Australian leg of Nitro Circus’s Off The Rails World Tour, Ryan will now represent MobileX globally, beginning with the tour’s North American dates starting later this month.

“BMX is all about taking risks, pushing boundaries and doing things your way, which is why I’m pumped to join MobileX as their first Global Ambassador,” said Ryan. “They give people freedom and control with their wireless service, just like how I get to follow my own flow on the course. I can’t wait to bring my energy and passion to everything we do together.”

Ryan has earned global recognition as one of the most accomplished freestyle BMX athletes in the world. This partnership expands on his previous collaborations with MobileX during last year’s Nitro Circus and X Games Ventura events.

“Ryan perfectly captures the fearless, boundary-pushing energy we value at MobileX,” said Peter Adderton, Founder and CEO of MobileX. “Just as he pushes limits in BMX, we’re pushing the limits of wireless, giving users total control, flexibility and freedom. As our first Global Ambassador, he shows that wireless doesn’t have to be old-school or restrictive; it can be flexible, empowering and as exciting as his stunts on the course.”

Catch Ryan with Nitro Circus at one of the following North American stops:

• Nov 29 – Rio Rancho, NM – Rio Rancho Events Center
• Dec 5 – Glendale, AZ – Desert Diamond Arena
• Dec 6 – San Diego, CA – Pechanga Arena
• Dec 7 – Long Beach, CA – Long Beach Arena
• Dec 10 – Reno, NV – Reno Events Center
• Dec 12 – Portland, OR – Veterans Memorial Coliseum
• Dec 13 – Spokane, WA – Spokane Arena
• Dec 14 – Everett, WA – Angel of the Winds Arena
• Dec 18 – Vancouver, B.C. – Rogers Arena
• Dec 20 – Edmonton, AB – Rogers Place
• Dec 21 – Saskatoon, SK – Sasktel Centre

How to Get MobileX

MobileX delivers freedom and flexibility in wireless by helping customers pay only for what they use. Unlike traditional carriers that lock users into rigid plans, MobileX is the only wireless provider that uses AI to analyze a customer’s actual behavior, forecast their usage and recommend the most efficient plan based on their needs. New customers can activate service through the MobileX iOS/Android apps, mymobilex.com, Walmart.com or at more than 3,700 Walmart stores.

For more information on MobileX’s offerings, visit mymobilex.com. Additional information on Nitro Circus and tour dates can be found at nitrocircus.com.

About MobileX

Headquartered in Orange County, California, MobileX is the world’s most customizable mobile carrier, delivering the ultimate in choice and cost control. MobileX is a unique service that uses artificial intelligence to predict how much data customers need, delivering a dramatic reduction in cost while ensuring reliable speed and service. MobileX was founded by Peter Adderton, who also founded both Boost Mobile and Digital Turbine. For more information, please visit mymobilex.com.

MobileX Recognized for Innovation, Leadership and Growth with Honors from 

Fast Company, Mobile Breakthrough and Wave7 Research

Awards Spotlight MobileX’s AI-Driven Approach, CEO Leadership and Expanding Momentum in the Independent Dealer Channel

IRVINE, Calif. – October 23, 2025 – MobileX, the most customizable wireless service designed to save consumers money, today announced it has earned three major industry honors from Fast Company, Mobile Breakthrough and Wave7 Research. The recognitions underscore MobileX’s innovation, leadership and accelerating growth in the wireless industry.

MobileX was named an honoree in Fast Company’s 2025 Next Big Things in Tech for using AI to give consumers real control over their wireless experience. The program highlights emerging technologies transforming industries and creating lasting impact. Today, Founder and CEO Peter Adderton was also named “CEO of the Year” in the 2025 Mobile Breakthrough Awards, which recognize standout companies, products and individuals shaping the future of mobile technology. This marks MobileX’s second recognition from the program, following its “Wireless Carrier of the Year” honor in 2023. 

“These awards prove that innovation happens when you put consumers first,” said Peter Adderton, Founder and CEO of MobileX. “From day one, we set out to build a wireless experience that puts control back in their hands. Recognition from Fast Company, Mobile Breakthrough and Wave7 shows that our mission to make wireless smarter and fairer is truly resonating, and we’re just getting started. I couldn’t be prouder of our team, our partners and the movement we’re creating.”

MobileX was also recognized by Wave7 Research in its latest 3Q25 Prepaid Wireless Dealer Survey as the Momentum Award winner for rapid growth and brand strength in the independent dealer channel.  

“MobileX has shown impressive momentum in the independent dealer channel,” said Jeff Moore, Principal at Wave7 Research. “Many new MVNOs have launched in recent years, but MobileX is the only one to achieve broad distribution through independent dealers, reflecting strong execution and growing channel confidence.”

About MobileX

Headquartered in Orange County, California, MobileX is the world’s most customizable mobile carrier delivering the ultimate in choice and cost control. MobileX is a unique service that uses artificial intelligence to predict how much data customers need, delivering a dramatic reduction in cost while ensuring reliable speed and service. MobileX was founded by Peter Adderton, who also founded both Boost Mobile and Digital Turbine. For more information, please visit mymobilex.com.

Introducing the MobileX Gold Network: First-of-its-Kind On-Demand Priority Access

On-Demand or Monthly Options Put Customers in Control of Speed

IRVINE, Calif. – September 29, 2025 – MobileX, the most customizable wireless service designed to save consumers money, today announced the upcoming launch of the MobileX Gold Network, which will provide customers with new controls over their mobile experience through priority high-speed network access available exactly when needed. The Gold Network will be available October 18.

The Gold Network is designed to deliver faster speeds and lower latency during times of network congestion in busy areas. Customers can choose Gold On Demand for a one-time high-speed boost at a concert or sporting event, or select Gold Unlimited or Gold Build Your Own for continuous monthly priority data access where they live, work or play. While most customers do not require priority data, MobileX realizes that many experience network congestion in their daily lives. The Gold Network provides flexibility and customizable options, all on one of the fastest 5G networks in America.

“For too long, carriers have dictated how customers access performance on their networks,” said Peter Adderton, founder and CEO of MobileX. “With the Gold Network, we are putting that choice back in the customer’s hands. They can instantly upgrade to priority access when they want it, or simply rely on our regular high-speed data for all other times.”

This higher priority helps connections perform better during peak network congestion in crowded areas, delivering smoother streaming, more reliable video chat, and a more responsive experience.

Gold Network Options:

• Gold On Demand – Gold Network access will be available at any time for just $2.10 per GB, while regular high-speed data will be just $1.90 per GB (reduced from $2.10 per GB)
• Gold Unlimited 10 – 10GB of priority high-speed data for $19.88/month*
• Gold Unlimited 30 – 30GB of priority high-speed data for $29.88/month*
• Gold Build Your Own – Customized plans starting at $4.08 per month* for Gold Network access and $3.88 per month* (reduced from $4.08/month) for regular high-speed data

The MobileX Gold Network will be available next month via the MobileX app, in XtraOptions. New customersHeadquartered in Orange County, California, MobileX is the world’s most customizable mobile carrier delivering the ultimate in choice and cost control. MobileX is a unique service that uses artificial intelligence to predict how much data customers need, delivering a dramatic reduction in cost while ensuring reliable speed and service. MobileX was founded by Peter Addert can get started by downloading the MobileX app from the Apple App Store and Google Play, or by purchasing a MobileX SIM starter pack at more than 3,700 Walmart stores and on Walmart.com.

For more information on MobileX and Terms and Conditions of Service, including its fair use policy, visit mymobilex.com.

*Prices do not include applicable taxes and government surcharges.

About MobileX

on, who also founded both Boost Mobile and Digital Turbine. For more information, please visit mymobilex.com.

MobileX Continues the Run with Will Brown for NASCAR Xfinity Race in Portland with Kaulig Racing

IRVINE, Calif. – August 26, 2025 – MobileX, the most customizable wireless service designed to save consumers money, is once again backing Australian Supercars Champion Will Brown in the NASCAR Xfinity Series race at Portland International Raceway on Saturday, August 30, 2025.

MobileX will serve as the primary sponsor of the No. 11 Kaulig Racing Chevrolet Camaro, with branding from both MobileX and Walmart featured prominently on the car. The collaboration gives MobileX another opportunity to connect with fans in exciting, unexpected places.

“We’re excited to continue this journey with Will Brown and Kaulig Racing as they take on the next NASCAR race in Portland,” said Peter Adderton, Founder and CEO of MobileX. “Will’s determination and precision reflect exactly how we run our business. Just like on the track, it’s all about speed, performance and delivering real value.”

MobileX is redefining wireless service by delivering truly customizable, pay-for-what-you-use plans. Unlike traditional carriers that lock users into rigid plans, MobileX is the only wireless provider that uses AI to analyze a customer’s actual behavior, forecast their usage and recommend the most efficient plan based on their needs. Available in 3,700 Walmart stores nationwide and online, MobileX empowers users with smart, personalized mobile plans designed to fit any lifestyle.

Brown is the reigning Repco Supercars Champion and currently sits second in the 2025 championship standings, showcasing his consistent high-level performance. This sponsorship marks his third partnership with MobileX, following his NASCAR Cup Series debut last year and his return earlier this year.

The NASCAR Xfinity Series race at Portland International Raceway is set for Saturday, August 30, 2025.

For more information on MobileX, please visit mymobilex.com.

About MobileX

Headquartered in Orange County, California, MobileX is the world’s most customizable mobile carrier delivering the ultimate in choice and cost control. MobileX is a unique service that uses artificial intelligence to predict how much data customers need, delivering a dramatic reduction in cost while ensuring reliable speed and service. MobileX was founded by Peter Adderton, who also founded both Boost Mobile and Digital Turbine. For more information, please visit mymobilex.com.