{"id":7049,"date":"2025-04-21T16:40:00","date_gmt":"2025-04-21T16:40:00","guid":{"rendered":"https:\/\/mobilexlivedev.wpenginepowered.com\/?p=7047"},"modified":"2025-04-21T16:40:00","modified_gmt":"2025-04-21T16:40:00","slug":"mobilex-unveils-new-brand-campaign-mobile-done-different","status":"publish","type":"post","link":"https:\/\/mymobilex.com\/es\/mobilex-unveils-new-brand-campaign-mobile-done-different\/","title":{"rendered":"MobileX Unveils New Brand Campaign: Mobile. Done Different."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>MobileX Unveils New Brand Campaign: Mobile. Done Different.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>IRVINE, Calif. \u2013 April 21, 2025<\/strong> \u2013 <a href=\"https:\/\/mymobilex.com\/es\/\">MobileX<\/a>, the most customizable wireless service designed to save consumers money, today launched a new marketing campaign that flips the script on mobile service with a simple promise: stop guessing, stop overpaying and start getting what\u2019s actually needed. The campaign, \u201cMobile. Done Different.\u201d cuts through industry hype and puts transparency and control back in the hands of customers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rolling out today, the campaign speaks directly to value-driven consumers and frustrated switchers. Running across CTV, digital video and paid social, it taps into a familiar pain point: overpaying for data that doesn\u2019t get used and falling for the fine print baked into big carrier deals. Because let\u2019s face it, most people have no idea how much data they actually need. With MobileX, they don\u2019t have to. Thanks to proprietary AI-powered plans, users only pay for what they use, and never more than $24.88\/month.*<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the heart of the campaign is Our Xpert, and Frank Lee Overitt &#8211; a jaded, no-BS everyman who\u2019s had enough of bloated plans, surprise charges and the empty promises of \u201cunlimited\u201d everything. From questioning why he\u2019s paying for data he doesn\u2019t use to calling out the absurdity of carrier upsells, Frank cuts through the noise with dry wit and common-sense skepticism, ultimately finding a wireless service that just makes sense.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFrank\u2019s not outraged, he\u2019s just over it. And so are millions of wireless customers,&#8221; said Peter Adderton, founder and CEO of MobileX. \u201cThey\u2019ve been stuck with oversized plans, rising prices and perks no one really uses. This campaign is about showing people they don\u2019t have to settle. There\u2019s a smarter way forward, and it starts with putting control back where it belongs.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign was developed in partnership with <a href=\"https:\/\/www.brndmkrs.com\/\">BRNDMKRS<\/a> and <a href=\"https:\/\/vujadedigital.com\/\">Vuja D\u00e9 Digital<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MobileX is the only AI-powered, low-price, app-based premium phone service on one of America\u2019s fastest 5G networks. The MobileX app is available for download in the <a href=\"https:\/\/apps.apple.com\/us\/app\/mobilex-be-you\/id1641710612\">Apple<\/a> and <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.mobilexus.app&amp;hl=en_US&amp;gl=US\">Google Play<\/a> app stores, and service can be activated through the app with a physical SIM card or eSIM. SIM Card Starter Packs can be found in approximately 3,700 Walmart stores nationwide, on Walmart.com and on mymobilex.com.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information on MobileX and Terms and Conditions of Service, including its fair use policy, visit <a href=\"http:\/\/mymobilex.com\/es\/\">mymobilex.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*Prices do not include applicable taxes and government surcharges.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About MobileX<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Headquartered in Orange County, California, MobileX is the world&#8217;s most customizable mobile carrier delivering the ultimate in choice and cost control. MobileX is a unique service that uses artificial intelligence to predict how much data customers need, delivering a dramatic reduction in cost while ensuring reliable speed and service. MobileX was founded by Peter Adderton, who also founded both Boost Mobile and Digital Turbine. For more information, please visit <a href=\"https:\/\/mymobilex.com\/es\/\">mymobilex.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>MobileX Unveils New Brand Campaign: Mobile. Done Different. IRVINE, Calif. \u2013 April 21, 2025 \u2013 MobileX, the most customizable wireless service designed to save consumers money, today launched a new marketing campaign that flips the script on mobile service with a simple promise: stop guessing, stop overpaying and start getting what\u2019s actually needed. 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